Sopot’s WOPR is a team of the great, courageous, needed, reasonable… you can sail into really wide waters with praising water rescuers, because of strong rational arguments that support the credibility of these emotional ones, and this is really a strong crew. In times of crisis of trust in brands, it is worth recalling how important it is to build trust.
Marketers are not necessarily pirates who want to loot customers’ wallets. Sopot’s Water Rescue Team has been responsible for safety on one of the largest marine bathing areas in Poland for over fifteen years. The grey tree agency has won the trust of rescuers on the wave of cooperation on a successful project and showed that it can be a stable marketing haven, which is why the grey tree agen cy had the pleasure to design pro bono a corporate identity for the fifteen-year anniversary of their activity