WYDAWNICTWO SAPERSKIE – Agencja grey tree

CHALLENGE

Professional Wydawnictwo Saperskie publishing house for specialists in the military industry is a business run by one of our clients. The publishing house offers publications in the field of non-military threats, training, as well as site inspection, and specialist consultancy. The strength of this brand is the years of experience of the founders of the publishing house, acquired in the Armed Forces, Police, private companies, in Croatia and Laos, as well as in military missions in the Balkans, Iraq and Afghanistan. Preparing communication for specialists, for whom every mistake is a failure, was quite a challenge!

ABOUT THE PROJECT

We have disarmed communication problems of Wydawnictwo Saperskie publishing house. How? First of all – gaining the trust. The narrow target group, the need to have specialist knowledge required us to demonstrate excellent competence. Our tactics assumed parallel operations on several fronts. We have prepared a communication strategy and its execution.

The publication promotion strategy was implemented in the army, offices, schools with the support of specially prepared key visuals. We have also developed book covers and their contents. The target has been achieved!