The key to the success of the majority of projects implemented at The grey tree agency is a well-conducted analysis and observation of the users of the market. Extensive observation and analysis of on-line behaviour enabled us to build an accurate profile of the consumer, and thus, it was only a step to develop effective communication. Knowing our customer profile, we started to design the graphic image of the Omnires company. The first stage of the work was the model (Kapferer’s Model Brand Identity Prism) and the brand identity of the Omnires brand. Then, we refreshed the company’s identification with the re-development of key visual, brand book, and other advertising materials. An important element of Omnires communication strategy is the use of authentic product images and arrangements in place of stock designs. We have accomplished this task by providing the customer with full service in the field of advertising and product photography. The results of the photo team’s work were then found in advertising materials used in both on and off communication.