One of our clients distributes Dermaveel. It is a medicine intended for people who suffer from atopic dermatitis (AD). Caring for a baby with atopic dermatitis is burdensome and is not only related to the need of applying medicines often in many areas of the skin, but also to the necessity of being in the therapy very systematic and accurate. Furthermore, the very act of applying ointment is quite troublesome. The child must be stripped several times a day to lubricate with the next drug treatment and to even get the child’s willingness to cooperate in the therapy, one needs to make it a family ritual, inscribe it on a permanent basis into a daily activities plan. Therefore, we faced a real challenge and we were sure we want to do it right.