WYZWANIE
GP Batteries is a company that designs, produces and introduces new battery models, accumulators, battery chargers and power banks into the market. They commissioned grey tree agency to carry out a campaign which would promote the products of GP Batteries.
ROZWIĄZANIE
Our agency came up with the idea of promoting the GP Batteries products through the cooperation with rescue groups of Mountain Volunteer Search and Rescue (GOPR).
They are an organization that helps people in need while in the mountains. They also prevent accidents and protect wildlife.
Our campaign underlined GP Batteries products’ meaning for the everyday actions and rescue missions of MVSR. Our branch coordinates the cooperation between GP Batteries and GOPR.
In order to be widely heard, agency created an unique slogan: „GP Batteries illuminates the way for the rescuers GOPR”, which was placed on the posters with pictures from photo session that took place in the mountains. What is more, we contacted all of the groups of GOPR and we distributed GP Batteries products among them. The photo session we have held has been carried out with the help of the rescuers themselves who posed for the photos with the GP Batteries products. The pictures were then shown in a magazine about the mountains.
In order to be widely heard, agency created an unique slogan: „GP Batteries illuminates the way for the rescuers GOPR”, which was placed on the posters with pictures from photo session that took place in the mountains. What is more, we contacted all of the groups of GOPR and we distributed GP Batteries products among them. The photo session we have held has been carried out with the help of the rescuers themselves who posed for the photos with the GP Batteries products. The pictures were then shown in a magazine about the mountains.
In order to be widely heard, agency created an unique slogan: „GP Batteries illuminates the way for the rescuers GOPR”, which was placed on the posters with pictures from photo session that took place in the mountains. What is more, we contacted all of the groups of GOPR and we distributed GP Batteries products among them. The photo session we have held has been carried out with the help of the rescuers themselves who posed for the photos with the GP Batteries products. The pictures were then shown in a magazine about the mountains.
WORK IN PROGRESS
Our campaign underlined GP Batteries products’ meaning for the everyday actions and rescue missions of MVSR. Our branch coordinates the cooperation between GP Batteries and GOPR. In order to be widely heard, agency created an unique slogan: „GP Batteries illuminates the way for the rescuers GOPR”, which was placed on the posters with pictures from photo session that took place in the mountains. What is more, we contacted all of the groups of GOPR and we distributed GP Batteries products among them.
REZULTATY
The photo session we have held has been carried out with the help of the rescuers themselves who posed for the photos with the GP Batteries products. The pictures were then shown in a magazine about the mountains.
KONTAKT
WYŚLIJ NAM ZAPYTANIE
DANE AGENCJI
grey tree sp. z o.o.
ul. 1-go Maja 41B lok. 30
96-300 Żyrardów
